I recently realised that I’ve been running this blog for 2 1/2 years. Yep, nearly 3 years of rambling into my little corner of the internet, hoping someone out there is listening! I’ve been through ups, downs, rebrands, absences and algorithm woes but I’ve recently fallen back in love with sharing my thoughts out loud and blogging on this little ol’ page.
So what’s the point in this post? Well, as much as I love my little online diary now, I feel like there’s a need to decide where I want to take it next. I see lots of bloggers growing and getting big, exciting collaborations that they’ve probably dreamed of for years. It’s a huge achievement to be able to do something like that, but it’s started me wondering whether I’ll ever have the time to dedicate to my blog to get to that stage.
But do I want to get there? Don’t get me wrong, I’d love to be jetting off to the Maldives for an all-inclusive fashion campaign extravaganza – I mean who wouldnt?? However there are also aspects to the full-time blogging side of things that I’d quite like to steer clear of, thankyou very much.
The expectation to always have the newest items on trend, be styling the latest handbag craze and be using the laetast piece of tech is huge. I’m guilty of falling into this trap more times than I can count. I’m not going to beat about the bush – I do spend an obscene amount on clothes I don’t necessarily (OK, definitely don’t!) need. Case in point, 4 – no, 5 – separate orders have arrived for me this week, alongside 2 bags of shopping I bought while out and about. OK I’m actually now returning a lot of the stuff because I was a bit over-optimistic about how my diet was going but you get my point – if it had fitted, I would most likely have kept it.
In no way am I trying to brag about the amount of stuff I buy – in fact, quite the opposite. Seeing all this ‘stuff’ arrive after payday rolled around, I actually felt quite ashamed at my lack of willpower when it comes to shopping. Added to the fact I already have a full-to-bursting wardrobe, it’s ridiculous. I’m realising there’s so much pressure to create new and original content every single day that there is a lot of needless/pointless shopping that takes place to fuel it. One thing I’m going to try to do is ‘recycle’ clothes from past years more . Sometimes when you find something you forget you had in the back of the wardrobe it becomes a whole new piece, and you style it completely differently to how you would have done a few years ago!
Following on from this point, I feel like if you don’t fit into this ‘bubble’ of having brand new outfits/makeup/trips to post every week, then you tend to feel a little bit left out of the ‘blogosphere (that title makes me literally cringe but I don’t know what else to call it!) In order to grow your following, it seems, you need to ‘spend money to make money’ as it were.
I’m in no way bitter here – if I had the funds, I’d be hopping on that Gucci belt bandwagon faster than you can say credit card bill! But I’m pretty content living within my means at the moment, so I have a Primark dupe instead, which does the job of keeping my jeans up just as well, I like to think! Although I do have the occasional high street or online splurge, I don’t need the latest Reformation jeans or the raved-about Glossier serum because in all honesty, my drug store makeup does the job nicely for me. I change my mind to often to make any ‘investment’ purchases at the moment, and I have a deposit savings pot which will only grow slower for it!
So what exactly am I trying to say here? Well – I like being a small blogger. I can chop and change with my style and feed, experiment with different styles, and promote whatever brands might pop into my inbox by a stroke of luck. I think we get too bogged down with where others are in their journet and where we ‘should’ be 2, 3, 4 years after starting. I’m only starting to grow significantly 2 1/2 years in, and I’m perfectly fine with that. Yes, some days I want to show up to Instagram HQ and shake some sense into whoever came up with the goddamn algorithm. Yes, it’d be lovely to be whisked off to Fashion Week in a Mercedes G-Wag. But what I’ve always really enjoyed about blogging is the fact I cna have my own little creative space that’s truly my own. I can put out content I love, write whatever I feel like and follow and interact with my own little online community. I want to keep putting out content I really believe in, and thats why I like ‘staying small’!